Customer Neuroscience is a new field!
acc. to Dr. Peter Kenning
(German Neuroscientist, University Professor in Düsseldorf and
Author of “Consumer Neuroscience”).
Because neuroscience studies are difficult. Nowadays, the best studies are done by using fMRI, but this is expensive. As a result, only a few studies exist (compared to other fields) and only a few people are able to participate.
That’s why we need more studies and experiments in general
to understand and prove our unconscious mind (our complex brain).