Hi, I’m Ricardo, award-winning
CMO, Creative Director,
Interaction Designer (M.A.),
and Founder of EmotionalMarketingLand.com
I worked via several German advertising agencies for Audi, Telekom (German T-Mobile), ZDF (German TV including applications), and ECE (international urban marketplaces of the future).
2x Best in Class (Categories: RETAIL + ENTERTAINMENT)
I started as a designer –
Now, I’ve been working as a
Creative Marketing Director.
Yet 14 years ago, in Germany – I started as a Graphic Designer (Bachelor of Arts) and I continued as an Art Director at several advertising agencies.
When I got bored implementing the same advertising techniques over and over again, I studied Interaction Design (Master of Arts).
I explored all the exciting interactive possibilities that the advertising industry can gain by leveraging technological advancements.
I proved that the arousal of emotions are key for effective advertising in the future (because of the oversaturated market).