Hi, I’m Ricardo, award-winning
Creative Marketing Director, Interaction Designer (M.A.),
and Founder of EmotionalMarketingLand.com
Originally I’m a designer –
I’ve been working as a Creative Marketing Director.
14 years ago, I started as a Graphic Designer (Bachelor of Arts) in Germany, and I continued as an Art Director at several advertising agencies.
When I got bored implementing the same advertising techniques over and over again, I studied Interaction Design (Master of Arts).
I explored all the exciting interactive possibilities that the advertising industry can gain by leveraging technological advancements.
I proved that the arousal of emotions are key for effective advertising in the future (because of the oversaturated market).
My first book,
Interaction Design, helps a lot to bond long-lasting connections and transform your customers into raving fans.
If you want to know how and why advertising has been changed read my book: “The added value of interaction design in advertising” (2014, 2016) – unfortunately, only available in German.
Nevertheless you can buy it here: click here