gathers and summarizes all actionable emotional marketing tactics
for creating loyal fans (vs. random customers), including
- Which exact emotions you should target – and why?
- Determine how to actually trigger those emotions to connect emotionally with another human being (your client or customer)?
- You get easy actionable TOOLS AND TACTICS (step-by-step formulas) that emotionally connect your brand or product with another human being.
- Emotional Branding (creating fans) = “Consistency for loyalty!”
- Usability Techniques (UX, UI) = for conversion (rate) optimization, dwell time and bounce rate
- Persuasion Templates = for actually deciding to buy
- Consumer Neuroscience Insights = to enhance the emotional connection
and much more.
I am Ricardo Go, Founder of Emotional Marketing Land.
You’ll get easy-to-understand step-by-step tactics – summarized and well organized to keep you focused on what exactly you need to implement in your marketing strategies to boost your business, career, and personal life.
Why did I create Emotional Marketing Land?
When I worked for different advertising agencies, I wondered things like:
How can I arouse emotions even in a “boring” industry?
What are “emotions” exactly?
How can I emotionally connect with my customers?
Where should I start?
How can I shift my customers into loyal, even raving, fans?
And as you can guess – nobody was able to give me clean and exact tactics consistently.
It was either too superficial (most marketing experts might know one or two little principles, but they do not truly know how our brain and psychology works –
it is just not their field), or on the other hand, the information was too profound (for instance, Neuroscience PhDs). I had no other choice than to find out by myself and gather and combine everthing with each other.
I wanted to make my information accurate, so in 2012, I started my master’s degree in Interaction Design. I proved that emotions are imperative (see my German book).
Before finishing my degree and since then, I’ve been working as an Creative Marketing Director and Art Director Interactive.
At the same time I’ve been continuing my research (because it is so interesting!) and have dived in much deeper. Now, I have started sharing it. I think you really need to understand our brain and the power of our subconscious to be an effective marketing professional!
It is the future. Particularly, huge Cities in India and Asia use emotional branding because of the high competition (oversaturated market) – acc. to Wikipedia.
Let’s dive into the field of emotions – don’t stay behind – get ahead of everybody else. I promise, it’ll be fun – because you are going to feel lots of “Aha” (“Eureka!“) effects.
2x “Best in Class”
(Categories: RETAIL and ENTERTAINMENT)
2x International Creativity Media & Interactive Design Awards, 2x Bronze, 2018, Categories: “Best Work Never Produced” and “DIGITAL OOH – DISPLAY POP”
Here you go:
Discover accurate techniques that are appealing, effective and evoke emotional connections to get your customers truly excited.
is Emotional Marketing?
Emotional (aka “effective”) Marketing does not feel desperate, or robotic – instead, we are going to communicate naturally and effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life. You can not force people to instantly like or love you.
Similar to creating real relationships with people, you should attach your brand, product, or service to a person.
Which people do YOU like the most?
I bet you like spending time with people who understand you!
People who make your life …
- more successful,
- safer, and
Now you get it! Your product or brand should consistently give away some (individually important) benefits.
You will popularize your business and additionally – AS A BONUS – you will upgrade your personal life because you know why people react as they do.
do you need Emotional Marketing?
Because search engines and social media sites (Google, YouTube, Facebook, Instagram) are getting more and more intelligent – we are not able to use wicked black hat techniques for long-term results. We need to truly understand what the brains of our (potential) customers need (and address the emotional systems in the brain … aka persuade them).
Because your prospects have different States of Awareness:
low (education) – medium (persuasion) – high (action).
(Eugene Schwartz, “Copywriting Guru”)
Everybody has an individual emotional orientation based on our genes and experience (aka emotional systems).
The market is oversaturated. It is too easy to create a business or a personal brand (for instance, on Social Media). You need to emotionally connect because a ton of competitors are only one click away.