Don’t stay behind, Create
Loyal Fans!

Why? There are too many competitors. That’s how to increase your traffic, conversion and amount of returning customers – even with higher pricing – by leveraging Emotions in Marketing and Branding.

What most (so-called) experts only do
is raise awareness of the importance of emotions in marketing
(for this they deserve credit).

But … they don’t give you the tools to deal with it.  😠 ✌️

Ricardo G, Founder of Emotional Marketing Land

gathers and summarizes all actionable emotional marketing tactics
for creating loyal fans (vs. random customers), including

Marketing

Psychology

Neuroscience

Design

This is what you get:

  • Which exact emotions you should target – and why?
  • Determine how to actually trigger those emotions to connect emotionally with another human being (your client or customer)?
  • You get easy actionable tools and tactics (step-by-step formulas) that emotionally connect your brand or product with another human being.

For instance:

  • Emotional Branding (creating fans)  = “Consistency for loyalty!”
  • Usability Techniques (UX, UI) = for conversion (rate) optimization, dwell time and bounce rate
  • Persuasion Templates = for actually deciding to buy
  • Consumer Neuroscience Insights = to enhance the emotional connection 
    and much more.
Keep in mind: the old economic model was built on the concept of the rational person in a crowd, which still can work in a world of needed commodities. But in oversaturated environments with many differentiated products, the senses inform, needs become wants, and emotions decide.

It’s going to be a one stop shop for anyone looking to connect emotionally and get loyal, returning fans.

You can accomplish these goals by increasing conversion rate – even with higher pricing without being pitchy (in the modern world).

Be one of the first Emotional Marketers who are actually handling the mysterious and comprehensive emotions.

Most popular content

INFOGRAPHIC 
What marketers can learn from the nature. The overall strategy for emotional marketing.

INFOGRAPHIC 
A visual checklist of 33 instant tactics that are easy to implement in your marketing strategy.

FREE TOOL 
The TAUDIENCE MAP – the new, unique emotional marketing tool to categorize your target audience – based on emotions.

Let’s upgrade your business, career, and your personal life (tremendously)! Because you’ll actually learn and master emotions of human beings.

 

That helps your:

  • business (by building business relationships, and increase sales automatically), and
  • life (by building personal relationships).

Learn and master the best ways to arouse emotions, and discover how to move (and stay) ahead of all your competitors!

"In the psychology is where all the money is, is where all happiness is, is where all the opportunity is."

Gary Vaynerchuk, Keynote @ IMG Expo 2018, New Orleans

If you want to emotionalize

your brand, product or service, you’ll need to reach different levels.

POSITIVE CONNECTIONS

Evoke positive connections. 

The key to having long-lasting and valuable customers is to keep them engaged with your brand continually. 

Fields:
Design and
Marketing

BRAND LOYALTY

Address every possible objection your prospects might have,
which leads to a very strong brand story that people believe and understand.

Listen to your customers, as people make their decisions mostly subconsciously, based on their emotional systems (neuroscience).

Use accurate tactics.

Fields:
Marketing and Neuroscience
(emotional systems
in the brain)

LOVE

Transform your prospects and customers into raving fans. 

Retention almost always comes down to how valuable and easy it is to use your product or service.

Your brand or product is part of their world.

Fields:
Marketing, Interaction Design, Neuroscience and Psychology

SALES

Skyrocket your sales.
Scale your business.

Fields:
Marketing and Psychology

Congratulations!

After implementing emotional marketing tactics in your strategy, you’ll be one of the few at the top!!

Emotional Marketing is a very complex field. It won’t be easy to grasp everything, but I’m 100% sure you will understand how to help your business because Emotional Marketing Land will give you simple step-by-step explanations and tactics to use on the “Emotional Systems.”

🤔

Feelings are often described as “gut feelings” –
which are located in the brain, instead of in the gut.

💩

Enjoy comprehensive research from various fields in short and summarized articles, on topics including:

• Consumer Neuroscience

• Interaction Design

• Love Brands

• Persuasion

• Psychology

• Service Design

• Social Neuroscience

• Usability

• User Interface Design

• User Experience Design

I am Ricardo, Founder of Emotional Marketing Land.

You’ll get easy-to-understand step-by-step tactics – summarized and well organized to keep you focused on what exactly you need to implement in your marketing strategies to boost your business, career, and personal life.

My story

Why did I create Emotional Marketing Land?
____

When I worked for different advertising agencies, I wondered things like:

  • How can I arouse emotions even in a “boring” industry?

  • What are “emotions” exactly?

  • How can I emotionally connect with my customers?

  • Where should I start?

  • How can I shift my customers into loyal, even raving, fans?

And as you can guess  nobody was able to give me clean and exact tactics consistently. It was either too superficial (most marketing experts might know one or two little principles, but they do not truly know how our brain and psychology works – it is just not their field), or on the other hand, the information was too profound (for instance, Neuroscience PhDs). I had no other choice than to find out by myself and gather and combine everthing with each other.

I wanted to make my information accurate, so in 2012, I started my master’s degree in Interaction Design. I proved that emotions are imperative (see my German book).  Before finishing my degree and since then, I’ve been working as an Creative Marketing Director and Art Director Interactive.

At the same time I’ve been continuing my research (because it is so interesting!) and have dived in much deeper. Now, I have started sharing it. I think you really need to understand our brain and the power of our subconscious to be an effective marketing professional! It is the future. Particularly, huge Cities in India and Asia use emotional branding because of the high competition (oversaturated market) – acc. to Wikipedia.

Let’s dive into the field of emotions – don’t stay behind – get ahead of everybody else. I promise, it’ll be fun – because you are going to feel lots of “Aha” (“Eureka!“) effects.

My Awards

2x International Interactive Media Award 2018,
  2x “Best in Class” 
(Categories: RETAIL and ENTERTAINMENT)

2x International Creativity Media & Interactive Design Awards, 2x Bronze, 2018, Categories:  “Best Work Never Produced”  and “DIGITAL OOH – DISPLAY POP”

Design Support for several awards 2013-2014, including Annual Multimedia Awards, through my work for several German advertising agencies, including “Phillip und Keuntje” and “Cellular”.
Red Dot Design Award,  Winner 
Category: COMMUNICATION DESIGN, 2012
Would you like to find out more about me?
Nah… I’ve heard enough – let’s get started!

Actionable Tactics

Discover accurate techniques that are appealing, effective and evoke emotional connections to get your customers truly excited.

Coming soon!

Learn about unique and actionable emotional marketing tactics and strategies, which you can implement in your marketing system or design to popularize your business.

 What

is Emotional Marketing?

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Emotional (aka “effective”) Marketing does not feel desperate, or robotic – instead, we are going to communicate naturally and effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life. 

Similar to creating real relationships with people, you should attach your brand, product, or service to a person.


For example
:

Which people do YOU like the most?
I bet you like spending time with people who understand you!

People who make your life …

  • easier,
  • more successful,
  • safer, and
  • fun!

Now you get it! Your product or brand should consistently give away some (individually important) benefits.

You need to understand human behavior before you create emotional campaigns. That is what you get from Emotional Marketing Land.

You will popularize your business and additionally –  AS A BONUS  – you will upgrade your personal life because you know why people react as they do. 

Try 33 instant, emotional tactics.
Get your ebook!

 Why

do you need Emotional Marketing?

{

Because search engines and social media sites  (Google, YouTube, Facebook, Instagram) are getting more and more intelligent – we are not able to use wicked black hat techniques for long-term results. We need to truly understand what the brains of our (potential) customers need (and address the emotional systems in the brain … aka persuade them).

{

Most prospects take between 6 and 20 touches before they make a purchase decision.

(Neil Patel, world’s leading online marketer)

{

Because your prospects have different States of Awareness:
low (education) – medium (persuasion) – high (action).

(Eugene Schwartz, “Copywriting Guru”)

{

Everybody has an individual emotional orientation based on our genes and experience (aka emotional systems).

{

The market is oversaturated. It is too easy to create a business or a personal brand (for instance, on Social Media). You need to emotionally connect because a ton of competitors are only one click away.

Q&A –
Answers to Your Questions

Why are emotions in marketing such a big deal?

Because on one hand, the internet (especially search engines and social media sites) is becoming more intelligent. For instance,  Google (incl. YouTube) and Facebook (incl. Instagram) knows exactly what people really like  by analyzing human reactions, through analytics like the number of clicks, bounce rate (i.e., navigating away from the website), dwell time (i.e., length of time that users spend on a page or video), and much more.

That’s why we first need to create content that focuses on the users! It will then automatically become higher ranked – no matter how Google changes its search algorithm, they will always try to make it better to rank what people really like.


On the other hand, the market is oversaturated. It is getting easier and easier to create your own business (largely because of the internet!), and to acquire and maintain your customers, you need a stronger connection with them than your competitors have.

How can you make it?

Only by using emotions.   “Only emotions increase value,” according to Dr. Hans-Georg Häusel, German Neuromarketing expert & psychologist. Emotions also help to bond relationships.

Keep in mind:  your competitors are only one click away! 

How exactly do you create emotions in marketing?
That is a big question, and first of all, it is a complex interpretation process that creates value for people.

Unfortunately, it is not easy to understand because it includes a ton of different fields including Marketing, Psychology, Consumer Neuroscience Interaction Design, User Experience or User Interface Design …

But I am 100% sure that you will get it by following Emotional Marketing Land because we give you easy step-by-step explanations and tactics to follow.

You won’t get these anywhere else –  because we combine all of the fields that are necessary  (especially for Online Marketing) to sell easily and lightning fast.

Emotional marketing is for you, if ...
  • you are an Entrepreneur, Marketing Manager, Creative Director, Art Director, or Designer.
  • you want to be ahead of everybody else – at the top!
  • you sell B2C and B2B products.  People buy from people – that’s why all decisions are related to emotions.
Emotional marketing are NOT for you, if …
  • you need to instantly increase your sales. That is not happening.
  • you want to rush the process.

We need to build a serious relationship – you can’t force somebody to like or love you, but you can lead somebody who is going to like and eventually, love you.

Let’s compare this approach with Content Marketing:  it takes time  (between 6 – 12 month) for it to be ranked and recognized (acc to: marketingschool.io). But when it is actually ranked, it is incredible powerful – more than anything else – because you automatically get (free) organic traffic and revenue from it.

And Emotional Marketing is not for you if, you are not willing to work hard to get everything and implement all of the tactics you need to use.

Because honestly, it is not easy and quick to transform prospects into customers into raving fans.  If it was easy, everybody would do it! 

But  I am 100% sure, YOU WILL GET IT!!  Because I simplify, compress and gather everything you need to master emotions in marketing. Be patient & organized and you will become one of the first exclusive Emotional Marketers.

What will you get when you enter your email?
You’ll get  one high-value email per month. You’ll get top actionable emotional techniques and explanations – short, summarized, and well-organized. I know that’s not a lot of emails, but each one will be very thorough. As a result, your mailbox stays clean!

It is all about emotions in Marketing, Love Brands (Products), Neuroscience, Design and Psychology for building loyal, long-lasting subconscious relationships.

Right now, it’s free – do not hesitate to get your first 33 actionable emotional techniques! Otherwise you will be losing money. Sorry – but it is really  true.

Lots of success!

Cheerio, Ricardo

Let's get in touch on LinkedIn!

Emotional brands have a significant impact
when the consumers’ experience has an emotional (aka strong and lasting) connection.

It is (kind of) simple, because it is very similar to a feeling of bonding or loving. As a result you need to understand human behavior first –  or just ask me. 👋 😉

Only those emotional connection can increase your brand loyalty –
within our oversaturated market – to consequently increase your conversion rate & your sales – even when you increase your pricing as well.

🏇🏌️ ⛵ 🚴

 Ya, let’s connect.  

If you’d like to ask me any individual question about your campaign or master emotions in marketing generally. 

What would you like to achieve? Any specific desires?
Tell me. I’d like to hear your story! Remember: everybody is interested in stories. (That’s why the movie and book industry is huge.)
Maybe we don’t know each other – nevertheless we can learn from each other.

 

 Nah, maybe not! 

If you don’t believe
that emotions might boost your business and career.

I recommend to read more articles about raising the awareness of emotions in marketing. You could start with my Q&A above.

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