for creating loyal fans (vs. random customers), including
This is what you get:
- Which exact emotions you should target – and why?
- Determine how to actually trigger those emotions to connect emotionally with another human being (your client or customer)?
- You get easy actionable tools and tactics (step-by-step formulas) that emotionally connect your brand or product with another human being.
- Emotional Branding (creating fans) = “Consistency for loyalty!”
- Usability Techniques (UX, UI) = for conversion (rate) optimization, dwell time and bounce rate
- Persuasion Templates = for actually deciding to buy
- Consumer Neuroscience Insights = to enhance the emotional connection
and much more.
It’s going to be a one stop shop for anyone looking to connect emotionally and get loyal, returning fans.
You can accomplish these goals by increasing conversion rate – even with higher pricing without being pitchy (in the modern world).
Be one of the first Emotional Marketers who are actually handling the mysterious and comprehensive emotions.
Most popular content
A visual checklist of 33 instant tactics that are easy to implement in your marketing strategy.
You’ll get easy-to-understand step-by-step tactics – summarized and well organized to keep you focused on what exactly you need to implement in your marketing strategies to boost your business, career, and personal life.
Why did I create Emotional Marketing Land?
When I worked for different advertising agencies, I wondered things like:
How can I arouse emotions even in a “boring” industry?
What are “emotions” exactly?
How can I emotionally connect with my customers?
Where should I start?
How can I shift my customers into loyal, even raving, fans?
And as you can guess – nobody was able to give me clean and exact tactics consistently. It was either too superficial (most marketing experts might know one or two little principles, but they do not truly know how our brain and psychology works – it is just not their field), or on the other hand, the information was too profound (for instance, Neuroscience PhDs). I had no other choice than to find out by myself and gather and combine everthing with each other.
I wanted to make my information accurate, so in 2012, I started my master’s degree in Interaction Design. I proved that emotions are imperative (see my German book). Before finishing my degree and since then, I’ve been working as an Creative Marketing Director and Art Director Interactive.
At the same time I’ve been continuing my research (because it is so interesting!) and have dived in much deeper. Now, I have started sharing it. I think you really need to understand our brain and the power of our subconscious to be an effective marketing professional! It is the future. Particularly, huge Cities in India and Asia use emotional branding because of the high competition (oversaturated market) – acc. to Wikipedia.
Let’s dive into the field of emotions – don’t stay behind – get ahead of everybody else. I promise, it’ll be fun – because you are going to feel lots of “Aha” (“Eureka!“) effects.
2x “Best in Class”
(Categories: RETAIL and ENTERTAINMENT)
2x International Creativity Media & Interactive Design Awards, 2x Bronze, 2018, Categories: “Best Work Never Produced” and “DIGITAL OOH – DISPLAY POP”
Discover accurate techniques that are appealing, effective and evoke emotional connections to get your customers truly excited.
is Emotional Marketing?
Emotional (aka “effective”) Marketing does not feel desperate, or robotic – instead, we are going to communicate naturally and effectively with prospects, leads, and costumers – like a good friend pointing them in the direction of living a better life.
Similar to creating real relationships with people, you should attach your brand, product, or service to a person.
Which people do YOU like the most?
I bet you like spending time with people who understand you!
People who make your life …
- more successful,
- safer, and
Now you get it! Your product or brand should consistently give away some (individually important) benefits.
You will popularize your business and additionally – AS A BONUS – you will upgrade your personal life because you know why people react as they do.
do you need Emotional Marketing?
Because search engines and social media sites (Google, YouTube, Facebook, Instagram) are getting more and more intelligent – we are not able to use wicked black hat techniques for long-term results. We need to truly understand what the brains of our (potential) customers need (and address the emotional systems in the brain … aka persuade them).
Because your prospects have different States of Awareness:
low (education) – medium (persuasion) – high (action).
(Eugene Schwartz, “Copywriting Guru”)
Everybody has an individual emotional orientation based on our genes and experience (aka emotional systems).
The market is oversaturated. It is too easy to create a business or a personal brand (for instance, on Social Media). You need to emotionally connect because a ton of competitors are only one click away.
Answers to Your Questions
Why are emotions in marketing such a big deal?
Because on one hand, the internet (especially search engines and social media sites) is becoming more intelligent. For instance, Google (incl. YouTube) and Facebook (incl. Instagram) knows exactly what people really like by analyzing human reactions, through analytics like the number of clicks, bounce rate (i.e., navigating away from the website), dwell time (i.e., length of time that users spend on a page or video), and much more.
That’s why we first need to create content that focuses on the users! It will then automatically become higher ranked – no matter how Google changes its search algorithm, they will always try to make it better to rank what people really like.
On the other hand, the market is oversaturated. It is getting easier and easier to create your own business (largely because of the internet!), and to acquire and maintain your customers, you need a stronger connection with them than your competitors have.
How can you make it?
Only by using emotions. “Only emotions increase value,” according to Dr. Hans-Georg Häusel, German Neuromarketing expert & psychologist. Emotions also help to bond relationships.
Keep in mind: your competitors are only one click away!
How exactly do you create emotions in marketing?
Unfortunately, it is not easy to understand because it includes a ton of different fields including Marketing, Psychology, Consumer Neuroscience Interaction Design, User Experience or User Interface Design …
But I am 100% sure that you will get it by following Emotional Marketing Land because we give you easy step-by-step explanations and tactics to follow.
You won’t get these anywhere else – because we combine all of the fields that are necessary (especially for Online Marketing) to sell easily and lightning fast.
Emotional marketing is for you, if ...
- you are an Entrepreneur, Marketing Manager, Creative Director, Art Director, or Designer.
- you want to be ahead of everybody else – at the top!
- you sell B2C and B2B products. People buy from people – that’s why all decisions are related to emotions.
Emotional marketing are NOT for you, if …
- you need to instantly increase your sales. That is not happening.
- you want to rush the process.
We need to build a serious relationship – you can’t force somebody to like or love you, but you can lead somebody who is going to like and eventually, love you.
Let’s compare this approach with Content Marketing: it takes time (between 6 – 12 month) for it to be ranked and recognized (acc to: marketingschool.io). But when it is actually ranked, it is incredible powerful – more than anything else – because you automatically get (free) organic traffic and revenue from it.
And Emotional Marketing is not for you if, you are not willing to work hard to get everything and implement all of the tactics you need to use.
Because honestly, it is not easy and quick to transform prospects into customers into raving fans. If it was easy, everybody would do it!
But I am 100% sure, YOU WILL GET IT!! Because I simplify, compress and gather everything you need to master emotions in marketing. Be patient & organized and you will become one of the first exclusive Emotional Marketers.
What will you get when you enter your email?
It is all about emotions in Marketing, Love Brands (Products), Neuroscience, Design and Psychology for building loyal, long-lasting subconscious relationships.
Right now, it’s free – do not hesitate to get your first 33 actionable emotional techniques! Otherwise you will be losing money. Sorry – but it is really true.
Lots of success!